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With the prevalence of online marketing and the growing need to have an online presence, many business owners find themselves trying to not just run their company, but also be a full-service marketing consultant.
It can be really overwhelming.
While WordPress and its ilk have lowered the barrier of entry into designing and creating a great website, they can’t replace the value and expertise that a full-time web developer and digital marketing team can bring.
If you find yourself trying to “do it all”, here are the top three things to keep in mind:
1. Art and Copy are still king. Your site has to look good and, almost more importantly, it has to read right. Your copy and your images should speak to the type of clients you want to attract.
2. UX/UI are really, really, really important. If your site is hard to use, lacks mobile and tablet compliance or doesn’t have the right information in the right places, your site won’t turn visitors into sales or conversions and may even turn people away.
3. Functionality that serves your clients is an important consideration when building your own site. Would your clients benefit from online bill pay? What about some sort of client portal? If you don’t have the skills or technical team to implement the functionality that would help your clients, you should definitely consider hiring a web development or software development team. In the long run, it tends to be more cost-effective for a company to be able to build the site from start to finish instead of trying to integrate more complex functionality into a pre-built site.
Let us know in the comments if you’ve tried the DIY website approach and what your biggest successes and frustrations were. We’d love to hear from you!
Some of our clients have been receiving fake bills from a company called DNS Services. This is a SCAM to get you to pay for fake services. With TILPRO, you are not charged for mail servers or Name Servers. If you receive a letter or email that includes a bill like this, please discard the letter and do not send them any money.
We are looking for someone to join our team with a varied skillset and love for the online. This person will be responsible for creating websites using WordPress for small to medium sized businesses and organizations. We also support Joomla and are expected to know its basic usage and configuration. They will also be involved in more complex solutions like eCommerce using tools such as Magento.
We are looking for a driven, sales professional to join our growing team. This position involves marketing and selling TILPRO’s services to both businesses and consumers. This position will focus on 3 main areas of TILPRO’s services: web design and development, internet marketing,and graphic design.
One of the great things about the internet is the ability to reach customers across the world using an array of online marketing techniques. Unfortunately, a lot of businesses lose sight of their local customers in pursuit of global sales. A survey from American Express showed that 93% of the 1,000 consumers polled believe it’s important to support local businesses. The same consumers also reported spending around a third of their monthly income at local businesses.
The TILPRO Grand Opening was a success! We can not begin to express our excitement for our new office location. We wanted to thank all of our clients and supporters for coming out for a very fun evening.
Inbound internet marketing –attracting customers by offering educational or useful information.
Every day, more and more customers are relying on the internet for multiple aspects of their life: work, socializing, education and entertainment. With the explosion of our online world, it is becoming increasingly important for businesses to focus on an inbound marketing campaign.
This is a quick update to let you know that more prizes have been added to the raffle and giveaways at the TILPRO grand opening event this Thursday!
Now that we’ve had a chance to settle into our new office, TILPRO will be having a grand opening celebration this Thursday, March 22nd! Come out and Join us from 4PM to 7PM. We will be having a Ribbon cutting for Parkville Chamber of Commerce and North Kansas City Business Council.
Enjoy refreshments and win some awesome prizes in our raffle and free giveaways. Some of the prizes include:
1301 Burlington Street
Kansas City, MO 64116
816.888.5500 – Phone
816.587.4908 – Fax
A website is critical to a growing business. Our goal is to increase your sales and brand awareness online while reducing overall cost.
Whether you are based in the Kansas City area or nationwide, TILPRO combines web design, internet marketing and graphic design into a custom solution that will grow your business and client base.
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