Inbound internet marketing for lead generation

Inbound internet marketing –attracting customers by offering educational or useful information.

Every day, more and more customers are relying on the internet for multiple aspects of their life: work, socializing, education and entertainment.  With the explosion of our online world, it is becoming increasingly important for businesses to focus on an inbound marketing campaign.

Why? Inbound marketing is better received by customers because it is less threatening and gives them something to take away, be it a piece of knowledge or something to share with friends later. Luckily for us, inbound marketing is often more cost effective than traditional methods, averaging 62% less expensive than outbound marketing. (Hubspot)

What are the best inbound marketing methods to use for lead generation?

• Search Engine Optimization
• Blogging
• Social media

There is a reason these three applications get preached more than others – they work. Search engine optimization is what gets you seen in the first place. It’s on the front lines of every website, fighting to get you traffic every day.  Blogs, news and articles are what you offer to your customers when they visit your website.  It is free and useful information that they can take away and share with others. Social media is how you tie it all together and get the word out. It is the loudspeaker for your online personality, and everything you have to offer.

Unlike buying ads and throwing money at traditional marketing campaigns, inbound marketing techniques are free for you to apply to your own business. Take a moment to evaluate your own inbound marketing efforts and see if there are any ways you can improve, such as increasing the amount of blogs you post or expanding into other social media sites such as Pinterest.

If you haven’t started inbound marketing yet, get going! All it costs is time and effort. If you find yourself short of time for inbound marketing but want to learn more, head over to our Internet Marketing section or contact us. TILPRO has your inbound marketing covered.

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Tags: lead generation, marketing