How important is local online marketing?

One of the great things about the internet is the ability to reach customers across the world using an array of online marketing techniques. Unfortunately, a lot of businesses lose sight of their local customers in pursuit of global sales. A survey from American Express showed that 93% of the 1,000 consumers polled believe it’s important to support local businesses. The same consumers also reported spending around a third of their monthly income at local businesses.

93% of consumers polled believe it’s important to support local businesses.

So how do you appeal to your local customers online? Internet marketing of course! As you market your website with SEO tactics such as using keywords for content development, be sure to incorporate the cities or towns you sell locally to. For example, Kansas City is as important a keyword to TILPRO as Web Design is. Even more helpful is putting them together such as web design Kansas City.

Another way to make your company found by local customers is Google places. Google allows companies to create special local listings that show at the top of search results. These listings usually incorporate pictures, contact information, maps and even customer reviews. The more developed your local listing is, the more local customers are going to be interested in giving you business.

Take a minute to evaluate your marketing and see if you have put enough work into your local campaign. If you need help with local listings, TILPRO will work with you to create your online business profile and submit that information to Google, Yahoo, Bing, Super Pages, Yellow Pages, Info USA, & Yelp. Learn more here.

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Tags: google places, local listings, seo