Content is king!

What makes a great website successful? Web design, SEO, UI and functionality are a few things, but there are many other disciplines that can improve a user’s online experience. Most recently, the conversation about content strategy and content marketing within web development has exploded. Google search results of ‘content strategy’ increased 156% in 2011 over 2010, and results for ‘content marketing’ increased 875% (Kristina Halvorson, Brain Traffic).

Google search results of ‘content strategy’ increased 156% in 2011 over 2010. Results for ‘content marketing’ increased 875%

Web developers are falling in love with information and content all over again, and we here at TILPRO agree. Content is the reason for the season. It brings the user to your site, and if you craft it correctly, it keeps them there. Think about the websites you visit frequently. Just off the top of my head, Craigslist, Google Reader, and Reddit all use content as the star of their show. In Cragslist’s case, that ‘show’ seems to scream for a visual redesign–but they don’t have to make that change! When push comes to shove, Craigslist’s visitors value information over look and feel.

So what does this mean for all us in the online world? Information is the number one weapon in your website’s arsenal. If your site has content that other people want, traffic will follow. Too often, client’s take their content for granted by focusing on changing the sites background color by a shade or two while neglecting paragraph structure or outdated information.

When you decide to update or get a new website, develop a content strategy. Don’t just revise your competitors message, build profiles for different types of customers, and write content to answer the questions they come to your website with. Produce online content that is knowledgeable, and it will attract visitors, which in turn helps page rank in searches.

Need content for your new website or redesign, but don’t have the time or know-how? TILPRO writes copy! We learn the ins and outs of your company and competition, and then produce web content that is both knowledgeable and search engine optimized. Contact us for more details about content development, and get a free quote!

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Tags: content, writing