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With the prevalence of online marketing and the growing need to have an online presence, many business owners find themselves trying to not just run their company, but also be a full-service marketing consultant.
It can be really overwhelming.
While WordPress and its ilk have lowered the barrier of entry into designing and creating a great website, they can’t replace the value and expertise that a full-time web developer and digital marketing team can bring.
If you find yourself trying to “do it all”, here are the top three things to keep in mind:
1. Art and Copy are still king. Your site has to look good and, almost more importantly, it has to read right. Your copy and your images should speak to the type of clients you want to attract.
2. UX/UI are really, really, really important. If your site is hard to use, lacks mobile and tablet compliance or doesn’t have the right information in the right places, your site won’t turn visitors into sales or conversions and may even turn people away.
3. Functionality that serves your clients is an important consideration when building your own site. Would your clients benefit from online bill pay? What about some sort of client portal? If you don’t have the skills or technical team to implement the functionality that would help your clients, you should definitely consider hiring a web development or software development team. In the long run, it tends to be more cost-effective for a company to be able to build the site from start to finish instead of trying to integrate more complex functionality into a pre-built site.
Let us know in the comments if you’ve tried the DIY website approach and what your biggest successes and frustrations were. We’d love to hear from you!
Nov26
Some of our clients have been receiving fake bills from a company called DNS Services. This is a SCAM to get you to pay for fake services. With TILPRO, you are not charged for mail servers or Name Servers. If you receive a letter or email that includes a bill like this, please discard the letter and do not send them any money.
Jul24
We are looking for someone to join our team with a varied skillset and love for the online. This person will be responsible for creating websites using WordPress for small to medium sized businesses and organizations. We also support Joomla and are expected to know its basic usage and configuration. They will also be involved in more complex solutions like eCommerce using tools such as Magento.
Apr18
We are looking for a driven, sales professional to join our growing team. This position involves marketing and selling TILPRO’s services to both businesses and consumers. This position will focus on 3 main areas of TILPRO’s services: web design and development, internet marketing,and graphic design.
Mar27
The TILPRO Grand Opening was a success! We can not begin to express our excitement for our new office location. We wanted to thank all of our clients and supporters for coming out for a very fun evening.
Mar20
This is a quick update to let you know that more prizes have been added to the raffle and giveaways at the TILPRO grand opening event this Thursday!
Mar16
Now that we’ve had a chance to settle into our new office, TILPRO will be having a grand opening celebration this Thursday, March 22nd! Come out and Join us from 4PM to 7PM. We will be having a Ribbon cutting for Parkville Chamber of Commerce and North Kansas City Business Council.
Enjoy refreshments and win some awesome prizes in our raffle and free giveaways. Some of the prizes include:
Mar05
Recently, TILPRO upgraded to a dedicated server for website hosting. But just what is a dedicated server, and what does this mean to you and your website?
A dedicated server is the most reliable way to host a website. Because it is dedicated, TILPRO will not share resources or services with other companies. This makes the server more secure and responsive, so your website will see 99% uptime, and will be kept safely within TILPRO’s own hosting universe.
Feb20
TILPRO is constantly growing and evolving to provide the best online solutions to both our current and prospective clients. After moving to a new office, it seemed only fitting to update the look of our website as well, though we took steps to update not only the design, but the content and information provided to you.
Dec21
TILPRO has moved! We are making our new home at 1327 Burlington Street, Suite M in Kansas City, MO 64116. We will be offering the same web design and internet marketing services just down the street from our old office, and provides us with plenty of room for growth in the new year. Expect many great things to come.
I just attended a webinar by Fred Joyle of 1800 dentist, and their “good” example of a dentist website MATCHES what our website is going to look like. I’m so excited!!!
LOVE…LOVE…LOVE the new website. You guys have done an outstanding job.
I’m extremely impressed with the amount of work that has been completed so accurately.
Once we started working with the TILPRO team it was very evident that they had the experience and skills to complete the site as we had hoped plus add components and features we could only dream of!
Throughout the process, we felt as though we were working together with the TILPRO team for the design and […]
1251 NW Briarcliff Parkway, Suite 295
Kansas City, MO 64116
816.888.5500 – Phone
816.587.4908 – Fax
info@tilpro.com
support@tilpro.com
A website is critical to a growing business. Our goal is to increase your sales and brand awareness online while reducing overall cost.
Whether you are based in the Kansas City area or nationwide, TILPRO combines web design, internet marketing and graphic design into a custom solution that will grow your business and client base.
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Jan23