One of the great things about the internet is the ability to reach customers across the world using an array of online marketing techniques. Unfortunately, a lot of businesses lose sight of their local customers in pursuit of global sales. A survey from American Express showed that 93% of the 1,000 consumers polled believe it’s important to support local businesses. The same consumers also reported spending around a third of their monthly income at local businesses.
Inbound internet marketing -attracting customers by offering educational or useful information.
Every day, more and more customers are relying on the internet for multiple aspects of their life: work, socializing, education and entertainment. With the explosion of our online world, it is becoming increasingly important for businesses to focus on an inbound marketing campaign.
More than ever, people are accessing websites from mobile devices. You’d be hard pressed to find someone with a smart phone that hasn’t viewed a website with it. So the question is: Is your website and web design optimized for mobile viewers?
If you answered no, here are a few things you can do to make your website more accessible to mobile devices.
What makes a great website successful? Web design, SEO, UI and functionality are a few things, but there are many other disciplines that can improve a user’s online experience. Most recently, the conversation about content strategy and content marketing within web development has exploded. Google search results of ‘content strategy’ increased 156% in 2011 over 2010, and results for ‘content marketing’ increased 875% (Kristina Halvorson, Brain Traffic).
Pinterest is the new social network that is sweeping the nation. Everyone seems to be talking about how addictive ‘pinning’ is, and people’s pinterest habits are flooding facebook feeds. As cool as it is to share recipes, patterns and fashion with your friends, how can businesses use this new service to their advantage?
The tech world has been watching the evolution of the Stop Online Piracy Act as it makes its way through the US Government. Most recently, Wikipedia announced that they will be joining other popular websites such as Reddit in ‘going dark’ on Wednesday, January 18th in protest of SOPA.
As part of our ongoing quest to understand the latest in SEO technique, the TILPRO team attended The Science of SEO webinar by Social Media Scientist Dan Zarrella of HubSpot. He spoke about the differences between search engine optimization and social media in terms of internet marketing, and which was the most viable. To answer to our original question: Yes, SEO is still alive and strong today.
I just attended a webinar by Fred Joyle of 1800 dentist, and their “good” example of a dentist website MATCHES what our website is going to look like. I’m so excited!!!
LOVE…LOVE…LOVE the new website. You guys have done an outstanding job.
I’m extremely impressed with the amount of work that has been completed so accurately.
Once we started working with the TILPRO team it was very evident that they had the experience and skills to complete the site as we had hoped plus add components and features we could only dream of!
Throughout the process, we felt as though we were working together with the TILPRO team for the design and [...]
November 26, 2012
1321 Burlington Street
Kansas City, MO 64116
816.888.5500 - Phone
816.587.4908 - Fax
A website is critical to a growing business. Our goal is to increase your sales and brand awareness online while reducing overall cost.
Whether you are based in the Kansas City area or nationwide, TILPRO combines web design, internet marketing and graphic design into a custom solution that will grow your business and client base.
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